Though the company wouldn’t share sales data, Peters said some of the deals that were making the biggest impact were with alcohol brands like Johnnie Walker, which released a “White Walker” whiskey for the final season, as well as eight different scotches each named for the houses of Westeros.
#PODRICK GAME OF THRONES FONT HOW TO#
We were thinking about how to create the most impactful collection of products that will absolutely thrill our fans in the year and a half that we had to work with.” “We started working on when season seven ended. Jeff Peters, the VP of licensing and retail at HBO, tells Vox that Game of Thrones is the company’s biggest and most exciting portfolio. This is all in addition to HBO’s Game of Thrones licensing business, which has existed almost as long as the show itself. They’re part of HBO and creative agency Droga5’s “For the Throne” campaign, which also included a SXSW event, a partnership with the American Red Cross (asking potential blood donors “Will you bleed for the throne?”), and a worldwide hunt for six actual Iron Thrones hidden in various international locales. There are also limited-run Mountain Dew cans that, when cold, reveal the names on Arya Stark’s kill list. The planning process for marketing partnerships for the series’ final season began all the way back in the summer of 2017, after the end of season seven, and are just one piece of an estimated $20 million marketing blitz, according to the Wall Street Journal.Ĭollaborations range from Bud Light, whose Super Bowl ad this year featured the “Bud Knight” paying the ultimate sacrifice to infamous strongman The Mountain, to Shake Shack, which at one New York City location has a “secret” Game of Thrones menu that includes a burger and shake that can only be purchased if the customer orders them in Valyrian. Though Amazon, Etsy, and other online shops have been overflowing with merch - jewelry, coloring books, and collectibles like Funko Pop Dolls - since its premiere in 2011, brands have been preparing for the end of Game of Thrones for years, hoping to squeeze every last ounce of viewers’ dollars spent on the show. GoT Mountain Dew, which features the names on Arya Stark’s kill list.
And as it prepares to air the first installment of its eighth and final season on April 14, a last-gasp breath of Thrones-branded products has pervaded both internet ads and grocery store aisles. Since its ascension from television show to cultural cottage industry, Game of Thrones has been one of the most merchandisable phenomenons of the 2010s. No, now even our sodas and cookies and makeup and sneakers are emblazoned with the imagery of the HBO television show.
It isn’t enough that we can travel to Game of Thrones shooting locations, where we take tours that show precisely where each scene was shot and afterward purchase souvenir beer steins that say “I drink and know things” or other snarky quotes from one of Game of Thrones’s roughly 12 zillion characters. Or maybe not-so massive? (Size isn't always an indicator of pleasure, after all.) So what makes sex with him so magical? It's time to start unlocking the mystery of Podrick Payne, First of His Name, Squire to Brienne of Tarth, and Sex God to All Women.It is not enough that we can watch hundreds of hours of Game of Thrones whenever we want with a simple HBO login, nor is it enough that there are essentially an infinite number of recaps of these episodes available on the internet.
We need to talk about this massive elephant in the room. And while I do understand that this was probably just the showrunners' way of adding a moment of levity to an otherwise very dark show, that doesn't make the concept of it all any less intriguing. I mean, that kind of sexual prowess is "hard" to come by in any world, whether it be fictional or real life.
Seriously, ever since he came back from that brothel and revealed that the ladies had refused to accept payment for their time with him (because apparently he was just that good), I've been dying to know what he did that was so impressive. But if we're really going to obsess over unanswered plot developments, I say it's high time we try and tackle the greatest Westeros mystery of all - like how Podrick Payne is so good in bed. Is Jon Snow really dead? Did Sansa and Theon survive that fall? Is Arya's blindness permanent? Right now, the fate of all these characters is just one big question mark. There have been a lot of different theories and questions floating around ever since Game of Thrones debuted its Season 5 finale.
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